Action planning

To develop even more ambitious plans, your management committee might want to establish a Membership Working Group to oversee a membership recruitment action plan. Putting together a clear action plan for your club is an excellent way to formalise your thoughts.  It doesn’t have to be a complicated plan – the simpler the better! 

You may wish to consider asking for help and support from one or all of the following in getting ideas to attract new members:

• the National Governing Body for the sport;
• other local clubs in your area;
• a Sports Development Officer from your Local Authority Sports Development Unit.

A press release is one way of promoting your club - involving a local sporting celebrity in endorsing and publicising your recruitment drive. 

The Future

To ensure your club has a long and vibrant future it is important that you have in place efficient and effective preparation and planning.  Communication is vital to make the local community aware of your club and the potential benefits to them – the more people who know about your club and what you have to offer,the more likely they will tell others and promote your club for you.